Intellectual Property Law

Chapter 8 Case Study

Case Study: Fit Forever plans to open fitness studios in Austria, Belgium, France, and
Ireland next year as well as open a studio in Australia (a member of the Madrid Protocol).
It would like to protect its mark FITNESS SOLUTION (for which it filed a U.S.
application three months ago) in those countries.

Activities: Describe the strategy Fit Forever should take to protect this mark.