Intellectual Property Law

Chapter 3 Case Study

Case Study: Fit Forever has decided to introduce several new products and services,
each of which will bear a different trademark or service mark. They include the
following:

• HOLIDAY JUICERY (for a fruit smoothie to be sold during the week before and
the week after Christmas);

and

• THE FIT LIFE (for a fitness monitor to track steps taken, blood pressure, and
heart rate).

Activities: Describe the types of searches that should be conducted for each mark.