Intellectual Property Law

Chapter 23 Case Study

Case Study: Fit Forever’s new ad states, “We can get you fitter than you’ve ever been!”
The ad also states, “Unlike our competitor, Fusion Fitness, our workout classes never
have more than 15 individuals.”

Activity: Indicate whether the statements made by Fit Forever are actionable as any form
of unfair competition and who, if anyone, might bring an action.