Intellectual Property Law

Chapter 17 Case Study

Case Study: Fit Forever has developed a fanciful design for a yoga mat showing where
individuals should place their hands and feet while doing yoga. It has also invented a new
type of exercise towel that is meant to allow rapid cooling down after one exercises. Fit
Forever demonstrated this towel at a fitness trade show on November 15, 2015.

Activities: Discuss whether the yoga mat and exercise towel are patentable and, if so,
what type of patent applications should be filed for each.