Intellectual Property Law

Chapter 12 Case Study

Case Study: Fit Forever hired a well-known freelancer to shoot a video for it to
demonstrate the services offered at its fitness studios. The parties had no written
agreement, and Fit Forever gave no specific directions to the freelancer. Fit Forever also
asked one of its employees, Jill, who had been a fitness instructor with Fit Forever for
two years, to prepare a small booklet describing the company’s services and classes for
prospective clients.

Activities: What are the various parties’ rights in the video and the booklet? Discuss
ownership rights and the duration of the copyrights for these works.