Intellectual Property Law

Chapter 1 Case Study

Case Study: Your firm’s client, Fit Forever, Inc., operates several fitness centers called
“Fitness 1000” in numerous states. The fitness centers offer instructional exercise and
fitness videos, sporting equipment developed by the company, clothing designed by the
company, and related items, including fitness monitors, which its founders invented. Fit
Forever advertises its products and services on television, the Internet, and in print ads.
Its television commercials use a song, It’s Your Life—Get Fit! composed by one of the
company’s founders. The company is considering launching spa services in several states
and is conducting confidential market surveys to determine the feasibility of such
services.

Activities: Identify the intellectual property Fit Forever might own.